Women loves to Shop more then men does

 Opinion:

Women are happy to meander through sprawling clothing and accessory collections or detour through the shoe department. They like to glide up glass escalators past a grand piano, or spray a perfume sample on themselves on their way to, maybe, making a purchase. For men, shopping is a mission. They are out to buy a targeted item and flee the store as quickly as possible, according to new Wharton research. However, this is a gender stereotype created by media. They portray all women in movies a shopaholic , and thus has become a common stereotype in today's world. However, this is a generalization. One example of it is that, not every women likes to SHOP! One of my friend that is a women doesn't like to go shopping, instead she likes to mend the house garden more. On the other hand, my male friend is a shopaholic. He would go shopping generally 3-4x per week. Therefore, this generalization created by the Media cannot be accepted.

Article

In a study titled, "Men Buy, Women Shop," researchers at Wharton's Jay H. Baker Retail Initiative and the Verde Group, a Toronto consulting firm, found that women react more strongly than men to personal interaction with sales associates. Men are more likely to respond to more utilitarian aspects of the experience -- such as the availability of parking, whether the item they came for is in stock, and the length of the checkout line.

"Women tend to be more invested in the shopping experience on many dimensions," says Robert Price, chief marketing officer at CVS Caremark and a member of the Baker advisory board. "Men want to go to Sears, buy a specific tool and get out."

As one female shopper between the ages of 18 and 35 told the researchers: "I love shopping. I love shopping even when I have a deadline. I just love shopping." Compare that to this response from a male in the same age group who described how men approach retailing: "We're going to this store and we buy it and we leave because we want to do something else."

Price says women's role as caregiver persists even as women's professional responsibilities mount. He speculates that this responsibility contributes to women's more acute shopping awareness and higher expectations. On the other hand, after generations of relying on women to shop effectively for them, men's interest in shopping has atrophied.

Source: http://knowledge.wharton.upenn.edu/article.cfm?articleid=1848