Women are used more in advertisement than men

Opinion:

in my opinion, women are used more frequently then men in advertisement is a fact. This is usually used because of psychological reasons as usually men has stronger feelings than women. Research shows that when women are used in advertisement, sales went up drastically as males usually act as an income adder and buy the products due to emotion feelings . This is not gender stereotypes but typically it is just for psychological reasons to boost up the sales of a product. There are also men in advertisement, it just depends on the target market of the product. Marketer's intention is to make the opposite gender's emotion move, and thus purchase the product even though the product is rarely used or of bad quality. "Sex Sells".
We must note that not all 'gossips' are part of stereotypes. This article is one example of a generalization.

Nowadays, advertising is omnipresent in our lives, and has a really strong influence in our decisions as consumers. The aim is no longer to inform us of a new product and its use, it is more to create a wish to possess a product. Moreover, advertising has become a centre of attraction. Television shows are devoted to it, a museum was created in its honour and we talk about it, as we would do with a movie. It can make us laugh; it can shock us, which shows that advertising has a link with the customs and the codes, which govern our society. For instance the Museum of advertising in Paris presents at the moment a retrospective about Chinese advertising from the beginning of the nineteenth century to the present day to show the impact of governments on advertising, the link between advertising and communist society and reflects the Chinese history.

Therefore we are led to think that advertising reflects our way of life and of thinking. The way to represent women is a good example of it. The advertising of the twentieth century shows indeed the evolution of the women’s status.

Historians sometimes call the twentieth century the "century of the woman" or the century of the "sexual revolution" (R. Aaron and JF Sirinelli) because the situation of women and, consequently, the relations between women and men have considerably changed in western societies, in particular in France. Even if the movement toward equality has still not been achieved, women have obtained a real political, economic and domestic power of decision.

Source: http://www.periwork.com/coates/research%20projects/Juliegaez/index.html