Sunday, September 25, 2011

Women are used more in advertisement than men

Opinion:
in my opinion, women are used more frequently then men in advertisement is a fact. This is usually used because of psychological reasons as usually men has stronger feelings than women. Research shows that when women are used in advertisement, sales went up drastically as males usually act as an income adder and buy the products due to emotion feelings . This is not gender stereotypes but typically it is just for psychological reasons to boost up the sales of a product. There are also men in advertisement, it just depends on the target market of the product. Marketer's intention is to make the opposite gender's emotion move, and thus purchase the product even though the product is rarely used or of bad quality. "Sex Sells".
We must note that not all 'gossips' are part of stereotypes. This article is one example of a generalization.



Nowadays, advertising is omnipresent in our lives, and has a really strong influence in our decisions as consumers. The aim is no longer to inform us of a new product and its use, it is more to create a wish to possess a product. Moreover, advertising has become a centre of attraction. Television shows are devoted to it, a museum was created in its honour and we talk about it, as we would do with a movie. It can make us laugh; it can shock us, which shows that advertising has a link with the customs and the codes, which govern our society. For instance the Museum of advertising in Paris presents at the moment a retrospective about Chinese advertising from the beginning of the nineteenth century to the present day to show the impact of governments on advertising, the link between advertising and communist society and reflects the Chinese history.
Therefore we are led to think that advertising reflects our way of life and of thinking. The way to represent women is a good example of it. The advertising of the twentieth century shows indeed the evolution of the women’s status.
Historians sometimes call the twentieth century the "century of the woman" or the century of the "sexual revolution" (R. Aaron and JF Sirinelli) because the situation of women and, consequently, the relations between women and men have considerably changed in western societies, in particular in France. Even if the movement toward equality has still not been achieved, women have obtained a real political, economic and domestic power of decision.
Source: http://www.periwork.com/coates/research%20projects/Juliegaez/index.html



Monday, September 19, 2011

Women worser at parking than Man?

Many people have questioned the fact whether women are worser at parking than man? In the study conducted by Dr Claudia Wolf from Ruhr University in Bochum, Germany confirmed that women generally takes more time to park and is lacking of accuracy. They were all tested with parallel parking, rear parking, front head parking and their maneuvers were generally lacking than compared the man technique. Research suggest that female drivers generally takes 20 seconds more time when parking.

Source: http://www.telegraph.co.uk/motoring/news/6849247/Women-worse-at-parking-than-men-study-shows.html

Opinion:
I think that this article and research conducted by Dr Claudia is partially right however, we have to take into account the sample size for this research. Dr Claudia only used 60 people to do this research, and the conclusion cannot be generalized. As we sometimes might see several female drivers drive way better than man. 
For Example: Janet Guthrie, Race Car driver (first woman to compete in the Indianapolis 500 and Daytona 500)

Thus, this conclusion cannot be generalized to all Women. This research conducted is an example of Gender Stereotype in the 21st Century.

Monday, September 12, 2011

Women Nag more than Men?

Women are known to Nag and Brag more than man, but this fact has changed since the science revolution in the 21st century. The myth that Women always nags more than man is widely accepted in the public, however, it is a false generalization of gender stereotyping. With the help of scientific research and random sampling, it was found that both man and women talked roughly 16,000 words per day.

Source: http://news.sciencemag.org/sciencenow/2007/07/05-01.html

Own opinion:
We man do generally say that women is more annoying than us, but in fact we are just simply looking in the perspective of the man and not the women's. We aren't able to fully understand what they think and what they feel, why they brag and why they nag. It's simply because we are not women. Why do we generalize women as more nagging than men? It's simply because men likes women who talks more often compared to women who talks less. Thus, without us noticing, we will frequently interact with the more talkative people. After some time, we simply generalize and say that all the women that we see simply nags more than man.

**It is logically right to some people that Women nag more than man but it cannot be generalize

An illustration: All birds can fly, an ostrich is a bird, therefore ostrich can fly---->it is logically right but not cannot be generalize.